Daniel Treufeld

Senior Designer UX / UI

33pt – Contributions to Typography

The event “33pt – Contributions to Typography” took place at the Dortmund University of Applied Sciences and Arts, Department of Design, on Thursday, January 19th, and Friday, January 20th, 2006.

This inaugural typography forum in Dortmund attracted international guests of high repute. These guests were invited to express their views thematically through modified song lyrics, such as “Love me tender, love my type” (by Elvis Presley).

They all shared a passionate dedication to letters and the craft of working with typography. Famous song lyrics served as a guiding motif, setting the thematic tone for the event.

Communication

Poster for the “33pt – Typography Symposium” featuring bold white text reading “Fonts like violence, break the silence, 19.–20. Januar 2006” over a blurred photo of partying people.
Poster for the “33pt – Typography Symposium” with bold handwritten-style lime green and white lettering reading “come on over, have some fun typing in the morning sun, 19.–20. Januar 2006” over a blurred photo of people partying.
Poster for the “33pt – Typography Symposium” with bold pink and white lettering reading “Love me tender, love my type, 19.–20. Januar 2006” over a blurred photo of smiling people with pointing hands.
Poster for the “33pt – Typography Symposium” with large cream-colored text reading “fight for your right to type” and the dates “19.–20. Januar 2006” over a blurred photo of dancing people.

Videos

Impressions from 19.01.2006

Poster for the “33pt – Typography Symposium” reading “Love me tender, love my type” mounted on a red brick exterior wall next to a concrete entrance with steps.
Speaker sitting in an armchair on a dimly lit stage at the typography symposium, with a table, bottle, papers, and a microphone stand in front of illuminated decorative letters.
Audience sitting closely together, attentively listening during a talk at the 33pt Typography Symposium in a dimly lit hall.
Crowded lobby scene at the 33pt Typography Symposium, viewed from a staircase, with groups of people socializing around tables and the yellow “33pt” logo visible in the background.
Two speakers seated at a round table on a dark stage, reading from papers in front of microphones, with glasses of water and notes scattered between them.
Wide view of a typography symposium venue with two empty chairs on a lit stage facing an audience, and an illuminated letter “M” placed on the floor in the foreground.
Feet of a person walking over the 33pt typography symposium floor wayfinding graphic, featuring a splattered white-and-pink illustration with arrows, footprints, and EXIT directions printed on the ground.
Close-up of two speakers on stage at the typography symposium, with a bald man blurred in the foreground and a man in glasses in sharp focus looking attentively to the side.
Two speakers on stage at the typography symposium, one in a yellow shirt and one in a striped shirt holding up a large board of graphic panels beside a table with a laptop and drinks.
Crowd of people mingling in a bright lobby at the 33pt Typography Symposium, with the yellow “33pt” logo and tables visible in the background.
Zen-like tabletop installation made from thousands of alphabet pasta letters with stones and small signage cards, displayed in a bright hallway lined with posters.
Blurred overhead view of people at a buffet table with plates of snacks, vegetables, and dips laid out on a green tablecloth during the typography symposium.
Speaker wearing sunglasses seated on a stage beside a laptop and bottle, giving a presentation with large projected text in the background at the typography symposium.
Crowded lobby scene at the 33pt Typography Symposium, viewed from a staircase, with groups of people socializing around tables and the yellow “33pt” logo visible in the background.
Two speakers seated on stage in conversation, with a laptop, beer bottles, and a glass of water on a small round table between them.
Speaker giving a presentation at the typography symposium, seated on a dark stage behind an open laptop with a microphone and water bottle in front.
Close-up of a male speaker in a striped shirt gesturing with his hand while talking on a dark stage.

Impressions from 19.01.2006

Woman giving a presentation at the typography symposium, seated behind a laptop with a large projected typeface specimen of numbers and accented letters in the background.
Speaker at the typography symposium sitting at a small table with a laptop and bottle of water, gesturing while giving a talk in front of a yellow slide displaying the year “1993.”
Group of people sitting at a long candlelit dinner table with plates, drinks, and wine bottles, talking and relaxing in a warm, dimly lit atmosphere.
Smiling woman in an orange dress and black gloves holding up a white sign that says “Applause” in script lettering against a dark stage background.
Speaker sitting on a red armchair on stage, presenting from a laptop at a small table with a water bottle in front of a projected slide filled with text.
Singer performing with a microphone in front of a bright yellow screen displaying the large script text “Fight for your right to type.”
Two speakers sitting on a red sofa on stage, talking and looking at a laptop on a small table with a teapot, cup, and papers.
Speaker standing on a dark stage reading from notes at a lectern, with a table of equipment and an illuminated letter “B” beside him.
Silver spherical 33pt trophy covered with raised letters, displayed on a red fabric cushion against a white background.
Audience members seated on a dark stage watching a presenter in an armchair, with projected visuals on the screen behind and stacked colored boxes in the foreground.
Smiling man on stage in front of a large blurry projected image of cheerleaders performing in formation.

33pt – Contributions to Typography

The aim was to create an event on typography that went beyond a traditional lecture format. The emphasis was on communication, interaction, and a deep appreciation for letterforms.

Dirk Uhlenbrock shared insights from his personal experiences and showcased some of his font sketches, passionately discussing his love or disdain for specific typefaces. Matthias Heße and Silvia Fink from Theater Dortmund captivated the audience with a reading of Anton Schnack’s letter game, while the coffee chat between Mr. Hemker and Ms. Gerlach created a cozy atmosphere for discussions about typography. Peter Bruhn, accompanied by his wife Lotta Bruhn from Malmö, provided a comprehensive overview of their work at the Fountain type foundry. Filip Blazek from Prague contributed a specially produced film titled “Fonts like violence, break the silence” under the label 33pt, expressing his perspective on the subject. Peter Bilak mesmerized the audience with poetic and captivating short films and photographs. Underware and Typeradio invited MC Louthmouth as a special guest, who ended the presentation with a live rap performance, chanting the slogan “Fight for your right to type” along with the audience.

The diverse range of expertise showcased by these contributors highlighted the extensive and fascinating utility of typography. The event also offered a well-curated program, including a complimentary organic buffet that provided delicious and nourishing sustenance for recharging depleted energy. The venue, the university’s auditorium, was consistently packed, and the audience remained focused and engaged throughout.

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Team

Daniel Göttling, Jasmin Wagner, Nicole Klapperstück, Andrea Eichardt, Gesa Meyer, Daniel Treufeld, and Stefan Claudius, Essen, who is fully integrated as an external member. His office is called Cape Arcona. Our poster campaign was supervised by Prof. Sabine an Huef. Photos: Martin Scherag, Frauke Schumann, Wiebke Fischer, Andrea Eichardt, Daniel Treufeld

Sponsors

The realization of our event was only possible with the help of a few energetic cooperation partners.

FB Design Max-Ophüls-Platz 2 44139 Dortmund Fruchtbare Erde, Saarlandstr. 112 und Stockumer Str. 412, Dortmund Silverettes, Dortmund Giants, Verlag Hermann Schmidt Mainz, Mainz, Creare – Material für Künstler, Centcar, Autovermietung, RuhGebiet, Hostel, Dortmund, Maggi Kochstudio (Zen Garten), Frankfurt, Boesner – Material für Künstler, Witten, Warsteiner, Bier Bitburger, Bier Cape Arcona Type Foundry, Essen www.cape-arcona.com