Experience
02/2023 – today
Senior Designer UX, UI ZEISS Digital Partners
ZEISS Academy (ZEISS Portal)
- Simplifying the booking of training courses by optimizing the structure and user flow; Based on user feedback; Conducting surveys and interviews
General
- Expanding awareness on the topic of “digital accessibility” through lectures, which led to the hiring of an accessibility expert
06/2016 – 01/2023
Senior Designer UX/ UI, Kaiser X Labs GmbH a company of Allianz AG
Allianz Loyalty Program
- Improvements in the IA, UX/UI and purchase process increased interest in the program, measured through user data and customer feedback and evaluation of user tests (more information in my portfolio)
Online Claims Navigator
- Reducing customer calls and costs in Allianz claims processing by integrating expectation management; measured using call center data and feedback from customers and evaluating user tests (more information in my portfolio)
Allianz Health Insurance App (iOS/Adroid)
- Faster submission process and more transparency within the process; measured by call center data, feedback from customers, evaluating user tests (more information in my portfolio)
Design of all functional Icons
- Integration of icons into all Allianz platforms, leading the concept and implementation, improving the semantics and appearance, creation of a new grid and Look and Feel, in consultation with several stakeholders at Corporate, Design Library and Kaiser X Labs GmbH
General
- Development of a strategy for „Digital Accessibility“ for Kaiser X Labs GmbH, achieved by
establishing awareness and mandatory seminars for developers and measured using OKRs - UX strategy, user journey maps, conducted stakeholder interviews, qualitative and quantitative user tests (first by myself, later conducted by researchers), wireframes, low and high fidelity prototypes with Sketch, InVision, Figma
09/2014 – 06/2016
Senior Designer UX/ UI, Holtzbrinck Publishing Group
NetDoktor
- Optimization of navigation, faster access to content, measured by user data, conducted user tests
- Independent implementation and institutionalization of user testing in the company, conducting tests with employees (tasks were set to search the company website), evaluation through internal acceptance and subsequent expansion to further user testing with the users of the website
HELPSTER
- Development of a new brand and new website from scratch
- 80% faster loading times; Measured by loading times (e.g. Google Developer Tool); Completely new framework
- Introduction and establishment of user testing in the company, through support of the UX Test Lab, evaluation through internal acceptance and subsequent expansion to further user testing with website users
- Optimization of advertising placement through Google Analytics, measured based on the evaluation in Google Analytics
General
- Mainly responsible for UX, information architecture, competitive analysis, stakeholder interview, user journey maps, qualitative and quantitative research as well as low- and high-fidelity prototypes
08/2009 – 08/2016
Freelancer – UX, UI, CD
- Worked as a freelancer for various clients. For example:
- Support at Deutsche Telekom AG Bonn P&I: new design library and new icons
- Techgenossen: Strategic advice for the Bayrischen Rundfunk (BR) “Ankommen” App
- Leading creation of the new CD of „Solution Seekers“, strategic advice to „German Doctors“
- Carrying out competitive analyzes and communicating with customers and stakeholders
Education
07/2004 – 08/2009 Dortmund Fachhochschule – Kommunikationsdesign
08/2007 – 02/2008 Internship at “kognito gestaltung” Berlin – Visual Designer
08/2003 – 07/2004 Applied to relevant universities and smaller jobs
01/2004 – 06/2004 Internship at “Webdesign Bestisch”
08/2002 – 07/2003 University entrance qualification “BSZ Metall” Dresden
03/2002 – 07/2002 Application to various colleges
08/1982 – 07/1992 School: 106. POS und 40. POS Dresden
Profile
- Currently continuing education and engagement in the area of “Digital Accessibility” (strategy and awareness), Completed all courses and certificates at Deque University
- Working with agile teams, methods and tools
- Strong communication and enjoyment of interdisciplinary and international collaboration
- Ability to work in teams and independently
Skills
- Usability testing
- Wireframing & prototyping
- Journey Mapping
- Competitor Analysis
- Information architecture
- UI Design
- Cross-functional collaboration
- User-centered approach
- Rapid Iteration
- “Digital Accessibility” (Deque University)
- Iconography, Illustrations
Tools and Software
FIGMA, Sketch, Invision, Keynote, Illustrator, Photoshop, InDesign, HTML, CSS, JIRA, Azure, Adobe CS
Languages
- German (native)
- Englisch (fluently)
- Chinese (Basics)
Publication & Awards
- Concept and implementation of my diploma “À VUE – Mountain Wear” – Final grade 1,0 (Award: DIE 100 BESTEN POSTER 2009)
- Concept and implementation of “Electronic Night” a show for the ZEISS Großplanetarium in Berlin
- Concept and implementation of the magazine “Lieschen”, finest works from Design department (Awards: DDC Future Award 2007, RED DOT J. Award 2007)
- Concept and implementation of the Symposium on Typograph 2006 „33pt“ (Special Price at “Szene1” Award 2007)
Engagement
Fachhochschule Dortmund (Design)
- Deputy Chairman of the Student
Council: Organization, planning and implementation of workshops & lectures - Organization, design, implementation of: “Electronic night” für ZEISS Großplanetarium Berlin; Magazin “Lieschen”; Typography Symposium „33pt“
Other
- 06/1999 – 12/1999
General Staff at Communication Center as part of the Bundeswehr in Morstar (BuH) within French team, and acquisition of the French language - 09/1998 – 10/1998
Support relief supplies in Sudan as part of a Bundeswehr mission & UN WFP - 08/1992 – 12/1997
DYWIDAG apprenticeship and work as a journeyman